Built by Passion. Backed by Experience.

From the mic to the marketing plan, our team brings decades of industry know-how to every contest we create.

At Touch of the North Events, we blend high-level event production with grassroots passion — and it all starts with our founders.

With nearly two decades on the mic at the world’s biggest wake events, Dano “The Mano” Amir brings deep industry knowledge, unmatched energy, and a front-row view of what makes a great contest truly stick. Jayne Levy complements that with a sharp eye for detail, decades of experience leading communications for national brands, and a knack for building authentic connections between communities and the events that bring them together. Together, they’re reimagining what grassroots competition can look like—welcoming, world-class and full of stoke.

Meet the Team

  • CO-FOUNDER

    Danny “Dano the Mano” Amir is one of the most recognizable voices in towed water sports. With nearly two decades behind the mic, Dano has announced the world’s premier pro and amateur wakeboarding and waterskiing events, including the iconic Nautique Masters of Waterski and Wakeboard. A trusted presence across the sport, he’s become a fixture to athletes, fans, and brands alike—bringing energy, insight, and authenticity to every stage he steps on.

    Dano is also the founder and original host of The Golden Mic Podcast, the first and only podcast of its kind when it launched, spotlighting the athletes, stories, and evolution of towed water sports. Though the show wrapped in 2020, it helped spark a new wave of industry storytelling, inspiring other creators to step up to the mic and continue sharing the sport’s legacy.

    Today, Dano serves as a Midwest Sales Rep for Roswell Marine and as an active ambassador for the Water Sports Industry Association, which honored him with the Larry Meddock Leadership Award in 2018. He brings that same passion and leadership to Touch of the North Events, helping grow the next generation of competitions from the shoreline up.

    A lifelong watersports enthusiast, Dano grew up spending summers on Twin Lakes in Wisconsin and began skiing at age eight. He joined the Twin Lakes Aquanuts waterski show team in 1993, performing for 15 seasons and falling in love with the sport’s community spirit. From cleaning boats at a Northern Illinois dealership to slinging gear at Orlando’s iconic Performance Ski & Surf, Dano’s journey is a full-circle story rooted in stoke, and still going strong.

  • CO-FOUNDER

    Jayne Levy is a seasoned brand strategist, communications leader, and operations-minded event producer who thrives at the intersection of storytelling and execution. With a background in public relations and a career built around helping businesses scale, Jayne brings a unique blend of big-picture vision and detail-obsessed follow-through to every event she touches. Her cross-functional expertise spans PR, marketing, brand development, and franchise growth — skills she now channels into producing TOTN Events’ high-impact, community-driven contests.

    Jayne has led communications initiatives for more than 70 franchise brands across 20 industries, helping founders shape their voice, refine their systems, and scale from startup to standout. She currently supports emerging concepts like Tapster and Replay Sports Cards through her work with Community Franchise Group, driving brand development and marketing strategy for fast-growing franchise networks. In 2023, she earned her Certified Franchise Executive (CFE) designation, deepening her expertise in sustainable brand growth and operational systems that scale.

    As co-founder of TOTN Events, Jayne plays a central role in producing some of the industry’s most creative grassroots competitions—from Twin Lakes CornFest, a towed water sports contest recognized as Dealer Event of the Year by Centurion Boats, to Wake United Surf + Wake Series, a regional platform for rising riders and lake legends alike that also earned a Dealer Event of the Year award from Nautique Boats. She also co-founded Lake Lovers Club, a lake lifestyle brand that celebrates the community behind the sport.

    Jayne approaches every project with the belief that great events don’t just entertain—they build connection, strengthen culture and create space for people to show up as themselves. Whether she’s shaping a brand voice, mapping out a contest flow, or fielding 20 things at once behind the scenes, she brings clarity, creativity and serious momentum to the table.